TikTok, the rapidly evolving social media platform, is a perfect place to promote brands and businesses. TikTok has billions of users and millions of downloads. Thus, we can say that the audience businesses will be able to reach better heights.
Businesses use TikTok as an effective marketing tool because of TikTok’s massive user count. Compared to other social media sites, TikTok lets brands convey their message using videos with good background music.
Interestingly, TikTok is a platform with advertising tools useful for B2B and B2C businesses. Studies reveal that 75% of B2B buyers use social media while making purchase decisions. So if you are a brand wanting to promote your B2B business, seeking help from Trollishly will help your brand get the reach and visibility it deserves.
What’s a B2B Business, and How Can TikTok Help?
B2B is a business carried out between two businesses, such as a manufacturer or a retailer, or two companies involved in a business deal. Ex: A tire company selling tires to a car manufacturing company.
Now that we know what’s a B2B business is, let’ see how TikTok helps B2B businesses:
- Increase Brand Awareness:
TikTok is where people watch what others are doing and copy the same trend. On TikTok, if the content is creative and engaging, it can go viral and become famous.
As per the algorithm of TikTok, you need not have a considerable follower base to ensure your video becomes popular.
Hence, if brands know how the algorithm of TikTok works, getting visibility and reach for your brand will be easy. TikTok is an excellent platform to reach a vast audience and help you increase brand awareness.
Whether you use an influencer or run an ad campaign to get people, TikTok provides many opportunities. Use the suitable method that suits your brand and business goals.
- Helps Engage With Your Audience in a Creative Way:
TikTok is a platform that is a huge supporter of creativity. When featuring your brand in video content, make sure the content is unique, creative, and engaging. Using hooks in the 1-3 seconds of your videos, like “I am going to share a secret, hence watch the video till the end,” attracts the viewers’ attention.
Hence, using such hooks and attractively presenting valuable content helps you get more reach, engagement, and visibility.
- Helps Cross-promote Your Content:
TikTok lets you cross-promote your content to other social media sites. For example, you notice a video about your brand performing well on TikTok. Then, you can promote the video on other social media platforms like Facebook, Instagram, and TikTok.
Cross-promotion is the best way to drive traffic to your TikTok account and get more followers who can become your potential customers.
- TikTok is the Best Source of User-generated Content:
TikTok is a place where you get a lot of user-generated content. User-generated content is content made around your brand or product by some other user. UGCs are nothing but reviews, feedback, and how-to-use videos related to a product.
Since other users create UGC, the information is authentic and believable. Hence, you can use UGCs to promote your products and services.
Studies indicate that around 80% of brands share UGCs with their target audience as they are accurate information.
Best Practices to Promote Your B2B Marketing on TikTok:
Research shows that 70% of the B2B marketers who have used social media platforms for a year found it very useful for making sales. Hence, let us learn some best B2B marketing practices on TikTok.
- Use Influencer Marketing:
Influencer Marketing is one of the best decisions you can make to improve your B2B business and increase sales and visibility. Marketers are taking the help of influencers because of the trusted audience base these influencers have.
Nowadays, the concept of influencer seeding is becoming popular. Influencer seeding involves sending your products to influencers, UGC creators, and other loyal consumers. If the product users are happy with the product you gave, they are likely to promote it on TikTok.
Influencer marketing will work well if your brand has small followers. If your account has a small follower count, you can buy TikTok likes for more reach and engagement.
Influencer marketing helps you get more sales if you use it correctly.
- Demonstrate How Your Product Works:
Research shows that 49% of TikTok users use the platform to find new products and services. Studies further revealed that 37% purchased products soon after seeing new products and services on TikTok. Hence, the chances of people discovering your products on TikTok are high.
While featuring your product on TikTok, ensure to show how your product works and be of use to the audience. Offering a product demo adds value to your users and adds credibility to your brand.
Product demo helps clients make better buying decisions and drives sales as well.
- Working With a Key Opinion Leader:
Teaming up with a Key Opinion Leader will help your brand grow quickly and also helps promote brand awareness. It is because the opinions of (KOLs) are given importance and valued by the audience belonging to a particular niche. Hence, working closely with a key opinion leader is a suitable word-of-mouth marketing method.
Ex: If you are a beauty brand that has launched a moisturiser, you can ask a dermatologist to speak about the product. While promoting the moisturiser on TikTok, you can make the dermatologist’s opinion a part of the video. The idea of the KOL adds more authenticity and drives sales.
- Provide Tips, Hacks, and Fun Facts:
Making videos where you provide tips, hacks, and facts related to your brand and product will be very useful. Users love to watch anything informative and entertaining.
Sharing valuable information will help reveal your expertise in the field you belong to.
Notably, while recording videos related to facts and hacks, speak directly to the camera. A study by Semrush states that speaking before a camera while recording a video increases the video’s virality.
- Post Funny Videos Occasionally:
A study done by Semrush reveals that happiness is what most of the videos on TikTok try to generate. TikTok is an app that promotes entertainment. Hence, ensure to make some funny videos and post them occasionally.
The videos can be workplace bloopers or anything funny about your workplace.
Videos posted on TikTok should be humorous, or the audience will start watching other content that keeps them happy. You could also see some funny videos other companies post to entertain their audience and take ideas from their content.
- Do Competitor Analysis:
Keep an eye on your competitors and see how they differ from you. Also, find ways to know the pain areas of your clients and your competitors’ clients. Knowing the pain areas will help you invent your products accordingly to bring down the problems that the clients face. This method will help you stay ahead of competitors and make your customers happy.
Competitor Analysis helps you do well in your niche and serves your clients better. Serving your clients well and finding solutions to their problems drives sales and helps gain loyal clients.
- Show Videos Featuring Your Clients Using the Product:
Showing some of the videos of your top clients using your product can help improve your promotional efforts. Ask clients to share feedback about their experience using your product and the impact it has created. Client feedback helps talk a lot about your brand and its authenticity.
Client feedback and testimonials helped 47% of people visualise the workings of a product, as indicated in a research study.
Showing videos of clients giving feedback or using your product helps increase the product’s value. Client feedback also shifts the focus to the client, showing how client-centric your brand is.
- Announce the Launch of New Products and Features:
Announcing the launch of new products and features helps create excitement among your audience. In addition, you can ask your clients for feedback on the latest product or feature you will launch.
Engaging with your clients this way shows how concerned you are about them and their input.Getting input from your clients helps you understand and meet their expectations accordingly.
While making videos about launching a new product or service, include some excellent background music.
- Run TikTok Ads:
When you have just started using TikTok for your brand, you can consider running TikTok Ads. TikTok ads help promote your brand’s visibility quicker if you are new to TikTok.
Ensure to allocate some small amount from your pocket to give your videos that initial push to reach your audience.
- Keep Monitoring Your Brand’s Progress:
Keeping an eye on how well your brand is performing on TikTok is very important. It gives you insights into your marketing efforts and how successful you are.
TikTok analytics tool gives you insights into the performance of your content on TikTok.
Conclusion
Since TikTok has a vast audience base, TikTok will help you with your B2B marketing efforts. The best part about TikTok is you can entertainingly connect with your clients. We hope the best practices shared in this article will help you take your B2B marketing efforts to the next level on TikTok.
