iMed Medical Spearheads Custom Health Tourism Services in Türkiye

28/02/2024

Zubeyde Akdas, the founder of iMed Medical, an Istanbul-based health tourism agency, has introduced a service model akin to a personal health assistant for tourists seeking medical treatment in Türkiye. She emphasized the financial benefits of choosing Türkiye for medical procedures, noting that costs are substantially lower by at least 30-40% compared to the UK, Europe, and the US, thus making Istanbul a prime destination for health tourism.

Akdas discussed their strategic role in elevating Türkiye’s position in the global health tourism industry by facilitating connections between foreign patients and the country’s renowned health institutions and specialists, stating:

“We have the International Health Tourism Authorization Certificate issued by the Turkish Ministry of Health. We provide services in plastic surgery, obesity and hair transplantation. Those who prefer Istanbul can plan their course of treatment by phone, online, or in consultation with our personal counselors in the Netherlands and Belgium.”

The Rise of Health Tourism in Türkiye

A report by Future Market Insights, a US-based analytics company, predicts a 6.6% increase in Türkiye’s health tourism revenues, from 3,751.6 million dollars in 2023 to the end of 2033.

Akdaş commented on the growing appeal of Türkiye as a health tourism destination, stating:

“With its geographical location, cultural beauties, professional health personnel, and clinics, Türkiye, and mainly Istanbul, is the address of choice for people who desire to have better treatment services at more affordable prices. Turkish clinics that follow world trends enhance patient satisfaction with innovative treatments.”

Tailored Patient Care: Interpreters and Personal Nurses

Zubeyde Akdas, at the forefront of iMed Medical, emphasized their broad spectrum of medical tourism services, including aesthetic surgeries, hair transplants, and weight loss procedures, and elaborated:

“Procedures do not only refer to surgical procedures for us. It is also a step towards redefining the beauty standards of individuals on their own terms. With the latest surgical techniques and a patient-centered approach, we offer a journey that is both transformative and comfortable. We have a wide choice of hospitals, surgeons, and medical staff. That’s why we don’t have a waiting list. After the necessary and desired treatments are determined, we quickly schedule and invite our foreign patients to Istanbul. Our patients are accommodated in 5-star luxury hotels. During your stay, we provide personalized services with the support of our interpreter, private nurse and team. Our patients can easily integrate their visits with vacations or business trips.”

The Shift Towards Natural Beauty in Aesthetics

“We follow all developments and innovations in the rapidly developing health tourism sector with about 45 colleagues. We prioritize the wishes of our patients. The preferences of celebrities have a great influence on foreign patients coming to Türkiye,” says Zubeyde Akdas,

“There is a comeback to the natural in aesthetics. The exaggerated look gave way to a natural appearance. Particularly celebrities such as Kim Kardashian and Cardi B, who decided to undergo hip reduction made statements supporting the natural appearance by expressing their experiences. These statements have not only raised awareness but also helped to normalize those reversing cosmetic regulations is a common choice. Women embraced natural body aesthetics. Especially buttock implant removal and BBL reduction operations have increased in popularity. The smaller and shaped butt appearance has become the new favorite of patients.”

Focusing on Natural Beauty and Comprehensive Care

Concluding her remarks, Akdas reiterated their dedication to patient satisfaction and the provision of tailored services in collaboration with top-tier medical professionals, clinics, and hospitals:

“We listen to our patients and take their wishes into consideration to provide quality healthcare. Many women now seek comfort, natural beauty, and inner peace. In this regard, we have recently encountered mostly patients wishing to farewell their implants.

“Fashion and beauty standards change over time. Women who want to keep up with fashion may want smaller buttocks. Some women care too much about societal expectations. Others undergo surgery due to physical ailments. Overall, due to many external factors, women now prefer a firmer and smaller butt.”

byRoger Bishop

Published February 28, 2024