The term “streetwear” is widely used today, but its roots trace back to the late ‘80s and early ‘90s. From the underground hip-hop scenes of New York City to the surf-skate and graffiti culture of Los Angeles, the rebellious aesthetic eventually made its way all around the world, including the Kiwi land – New Zealand. This style of fashion has thrived and flourished since then.
Whether you’re a streetwear fan or just curious to learn more about it, these are the best streetwear brands worth checking out now.
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Pro Club
Known for its high-quality basics, Pro Club provides durable and comfortable streetwear that can be layered or worn alone. Their heavyweight T-shirts are a popular choice for both casual and business styles.
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Dickies
Dickies, a renowned name in streetwear, combines classic utilitarian designs with modern performance. From their iconic 874 Original Work Pants to the ever-popular Dickies shorts in NZ, the brand remains a favorite among Kiwis. Created from robust materials and designed with comfort and functionality in mind, their clothes are designed to withstand harsh conditions while keeping you comfortable.
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Rewahard
Named a favourite brand by Manurewa locals, Rewahard embraces the Kiwi touch while combining it with the classic hip-hop fashion aesthetic. The brand is easily recognised for its wide range of durags, super dark shades, and oversized tees. This style reflects the urban street vibe of hip-hop culture, symbolising individuality, confidence, and rebellion—values the brand aims to deliver to its wearers.
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New Era
New Era is best known for its headwear, but it also offers flexible streetwear essentials that provide a fashionable edge to professional apparel. Their snapback caps and jackets add a modern twist to utility apparel, helping you look beautiful while being comfortable at work.
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Russell Athletics
Russell Athletics combines athletic-inspired designs with streetwear functionality, providing breathable and versatile solutions for demanding vocations. Their hoodies and sweatpants are perfect for layering, making them an excellent alternative for employees who require mobility and comfort.
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Mitchell & Ness
With a history in sportswear, Mitchell & Ness offers high-quality clothes with a vintage feel. Their robust fabrics and retro-inspired designs provide a distinctive spin to classic streetwear, appealing to modern professionals who value both style and utility.
Mix & Match Ideas for Streetwear
- Combine a Pro Club heavyweight T-shirt with Dickies work trousers for a timeless and practical look appropriate for the occasion.
- On cooler days, layer a Russell Athletics sweatshirt under a New Era jacket to provide warmth and style.
- Combine Mitchell & Ness retro-inspired streetwear with Rewahard Apparel safety boots for a classic look that’s also utilitarian.
- Combine a New Era cap with a Pro Club shirt and Dickies dungarees for a well-balanced style that can be worn anywhere from work to casual.
- Wear Russell Athletics joggers with a Mitchell & Ness sweatshirt for a relaxed yet professional look on lighter workdays.
Flexible Lifestyle
Whether you’re heading out for a night on the town or going to the office, streetwear is versatile enough to adapt to your lifestyle needs.
Oversized tees, shorts, and eye-catching apparel can make you stand out at social gatherings, while more refined pieces like tailored pants or a well-fitted jacket can help you maintain a professional look during the workday.
Sustainability efforts
Many brands now a days also emphasise sustainability by using environmentally friendly materials and ethical manufacturing techniques. This dedication not only decreases environmental effects but also meets the growing need for sustainable streetwear solutions.
The Sky Is the Limit
One distinguishing element many customers would enjoy is customisation services. With so many options from well-known brands that won’t break the bank, streetwear offers endless possibilities. The style encourages creativity, allowing you to mix and match pieces from your wardrobe to express your individuality.
How to Select the Right streetwear
When choosing the ideal streetwear, you must consider both the nature of your job and your own personal tastes. Here are some helpful tips:
Choose Durability: For occupations that require heavy-duty apparel, Dickies and Rewahard are ideal options due to their reinforced materials.
Focus on Comfort: For positions that need mobility, Russell Athletics and Pro Club offer versatile solutions.
Add Style: Incorporate New Era and Mitchell & Ness pieces for a modern or vintage look that doesn’t sacrifice practicality.
Layer Smartly: Combine hoodies, coats, and safety boots to create versatile outfits that can adapt to changing weather conditions and task requirements,
Why Do We Pick These Brands
The streetwear brands featured here stand out for their unique ability to blend durability, functionality, and style. For instance, brands like Dickies have earned a reputation for creating high-quality, long-lasting clothing that doesn’t compromise on practicality or design.
On the other hand, brands like Rewahard bring a distinctive local flair to the streetwear scene. With their bold embrace of South Auckland’s culture, Rewahard represents a powerful, fearless style rooted in the Manurewa community.
Whether it’s the rugged functionality of workwear or the expressive, community-driven style of street culture, these brands deliver the true spirit of streetwear—practical, bold, and full of character.
Future of streetwear
Streetwear evolves along with the industry. Trends to watch in 2025 include the following:
Smart Fabrics: Adding electronics to garments, such as temperature regulation and wearable sensors.
Sustainability: A continued emphasis on environmentally friendly materials and production techniques.
Inclusivity: Increasing size ranges and designs to accommodate a varied workforce.
Customisation: There has been an increase in demand for branded and personalised clothes.
Conclusion
Streetwear in 2025 is all about bold expression, innovation, and sustainability. From eco-conscious fabrics to tech-infused clothing, the future is bright for those who want to look good and feel good. The brands we’ve selected prioritise durability and safety while meeting the needs of today’s active lifestyles.
Whether you’re layering for comfort or customising for your team, these alternatives offer the ideal balance of functionality and personal expression. Invest in streetwear that works as hard as you do, and create a wardrobe that can handle any task.
