HSAT, a leader in crop intelligence technology, has appointed Peter White as Senior Advisor to help advance the company’s product development and strategic growth.

With more than three decades of experience in the fields of technology, data, and AI/ML, Peter has held senior positions at renowned organisations such as HSBC, Goldman Sachs, and KPMG.

Peter’s career began at UBS, after which he joined Goldman Sachs, where he worked as an electronic trading quant for many years. His responsibilities included creating models to automate asset pricing and manage risk in high-frequency trading environments.

In his most recent position at HSBC, Peter was Director of Analytics, leading teams of data professionals in utilising data to drive business outcomes. Prior to this, Peter worked at KPMG, where he applied AI to assess risk in trades.

At HSAT, Peter will use his expertise to enhance the company’s product strategy and scale its operations to meet growing demands for sophisticated predictive models. His key focus areas will include HSAT’s CropGPT platform and the automation of data pipelines, model verification, and data and code assurance processes.

Rob Weston, founder of HSAT, said: “Peter’s addition to the team will provide a valuable additional source of strategic and practical advice to ensure that our growth is built on a solid technology foundation. Having already supported HSAT informally since its founding, Peter will hit the ground running in this new role.”