A new chapter in football has begun with ONEPLAYR leading a digital revolution that reshapes the sport through blockchain, NFTs, and artificial intelligence. This innovative platform empowers both fans and players to actively engage with the global community and benefit from it.
“ONEPLAYR isn’t just a platform; it’s a movement that connects football lovers everywhere—whether you’re a player, a weekend warrior, or a fan. We’re linking up football enthusiasts worldwide and using cutting-edge technology to create a dynamic, interactive community,” says Fabio Murolo, Founder and CEO of ONEPLAYR. As a seasoned cybersecurity expert and successful startup entrepreneur, Murolo is driven by his mission to digitally democratise the sport.
ONEPLAYR incorporates an AI-powered analysis system where players can upload football videos during the registration process, which are then analysed by the AI. Based on this analysis, the player receives a limited series of custom NFTs representing their unique abilities (a digital player card). These NFTs can be traded on ONEPLAYR’s marketplace. A TikTok-like feed and advanced search features enable the community to discover players.
“With ONEPLAYR, we’ve created a platform where the community doesn’t just watch—members can actually invest in players directly,” Murolo explains. “By purchasing a player’s NFT early on, our users can essentially secure a stake in that player’s career. As the player gains popularity within the community, the value of the NFT increases. Not only do the players benefit, but for the first time, fans who’ve invested in these NFTs do too.”
Revenue from in-app ads, transaction fees, and challenge royalties is fairly distributed between players and NFT holders. This model, unlike other social media platforms, empowers fans to play a significant role in a player’s success.
At its core, ONEPLAYR is about more than just technological innovation; it is about fostering a vibrant, global football community where competition and enjoyment are central. Players of all levels compete in various challenges, with the community deciding the winners. Winners earn exclusive rewards or unique experiences. In-game incentives and an active NFT marketplace further enhance engagement.
The ONEPLAYR Token Model
ONEPLAYR operates on a transparent token model that ensures fair distribution of rewards:
- £PLAYR Token: This token allows users to purchase NFTs, earn rewards, unlock exclusive promotions, and participate in special events. It is the primary currency for all activities within the platform.
- £PLAYR will be listed on both centralised and decentralised exchanges (CEXs and DEXs) to provide maximum accessibility and liquidity for token holders.
- £FAN Token: Generated by staking £PLAYR, £FAN tokens unlock access to premium perks, including exclusive app features, discounts, and special in-game rewards.
ONEPLAYR is also deeply committed to social causes: 10% of all transaction fees are donated to national and international education and youth development programmes. The distribution of these donations is determined by a Decentralised Autonomous Organisation (DAO).
Since 15th August, the first airdrop phase of ONEPLAYR has been live. Football fans can earn free £PLAYR tokens by joining the ONEPLAYR Discord, participating in the “Refer a Friend” campaign, and following ONEPLAYR on various social networks. A total of 500 million coins are being distributed for free during this airdrop phase.
Starting 15th September, the official presale phase of the £PLAYR Token will begin, allowing fans to purchase tokens at a discounted rate. The Initial Coin Offering (ICO) is scheduled for Q1 2025. The beta version of the app is set for a late October launch, with 10,000 users getting early access. The official app launch will coincide with the ICO.
ONEPLAYR’s operations are fully transparent, with every step open to the public. Murolo states, “With this transparent approach, we aim to keep our users involved from the beginning and allow them to actively track the progress of our project.”
ONEPLAYR is supported by a robust network of partnerships. More than 40 professional football players have already pledged their support, with four featured on the website. Additional high-profile professionals, including international stars, will be introduced soon. ONEPLAYR’s partners include the renowned creative agency Zum goldenen Hirschen, digital service provider Up Solutions, and prominent crypto lawyer Michael Kissler.
