Soreto has announced the acquisition of Oculizm, creating an innovative technology platform for brands aiming to harness social advocacy.
Soreto, founded by Andrew Xeni (also the founder of Nobody’s Child and Fabacus) and backed by Tom Singh (founder of New Look), is an award-winning referral marketing and social sharing technology. Soreto’s platform enables consumers to promote brands to friends and family across social media and messaging platforms, driving sales, building loyalty, and gaining lifelong customers.
With the integration of Oculizm, Soreto becomes the premier technology platform for leveraging trusted, authentic content to create impactful brand experiences. This proprietary technology allows brands to effortlessly transform user-generated content (UGC) and reviews into powerful onsite shopping tools. Soreto’s global clientele includes Samsung, Puma, ARKET, Mountain Warehouse, and Google Store.
Peter Rowe, CEO of Soreto, states: “We are thrilled to announce our acquisition of Oculizm, a leading UGC and reviews platform. Their products, deeply rooted in organic social media, complement Soreto’s market-leading social referral technology. This acquisition expands our suite of solutions, enhancing our ability to meet clients’ needs and drive revenues, positioning us at the forefront of consumer advocacy technology.”
Oculizm will be rebranded under the Soreto name, with founder Sean Hawie taking on the role of Chief Product Officer at Soreto.
Sean Hawie, founder of Oculizm, comments: “I am delighted to confirm the sale of Oculizm, which I founded six years ago, to Soreto. Oculizm provides retailers with onsite ‘shop the look’ galleries, using social proof to boost conversion and engagement. In 2023, we launched a reviews service to further increase consumer trust. These solutions are a perfect addition to Soreto’s offerings, and I am excited to continue developing these products to create a leading best-in-class Social Advocacy Platform.”
