The Tire Cologne 2024 event promises to be a landmark showcase for Giti Tire as it unveils groundbreaking electric vehicle (EV) innovations, new tire launches, and significant sustainability advancements. Set to take place at Koelnmesse in Cologne, Germany from June 4-6, 2024, this event will see Giti Tire focusing on a dual approach to EVs and sustainability, presenting new tires for passenger cars, light trucks, and heavy trucks.
Dual Electric Vehicle Approach and New Tire Launches
On the first day of the event, Giti Tire will introduce its electrification strategy for passenger cars and light trucks with its AdvanzTech EV-ready products. These products are designed to cater to the growing EV Tire market, which demands tires that offer high efficiency and performance.
In addition, Giti Tire will display its GT Radial dual EV strategy, launched in June 2023. This strategy aims to meet the unique requirements of both EV and internal combustion engine (ICE) vehicles. The portfolio includes high-performing GT Radial SportActive 2 and FE2 tires, which are engineered to provide superior performance, safety, and durability.
Commitment to Sustainability
Sustainability is a core focus for Giti Tire at The Tire Cologne 2024. The company is committed to reducing its environmental impact, targeting a 30% reduction in Scope 1 and Scope 2 emissions by 2030 and achieving Net Zero emissions by 2050. This ambitious goal will be reached through operational optimization, the adoption of advanced technologies, and nature-based solutions.
In recognition of its sustainability efforts, Giti Tire received a Gold rating from Ecovadis in February 2024. Ecovadis is the world’s most trusted business sustainability ratings and ESG compliance solution, placing Giti Tire in the top 5% of global businesses for its sustainable practices. Additionally, Giti Tire will highlight its efforts to comply with the European Union’s Deforestation legislation, ensuring its operations do not contribute to deforestation.
World Launch Premieres
Visitors to Hall 7.1, Stand C030 D039 at The Tire Cologne 2024 will have the opportunity to witness several world premieres of new tires from both the Giti and GT Radial brands. These include the latest passenger car and light truck tires, as well as the newest offerings in Giti’s truck and bus product lineup. These launches reflect Giti Tire’s commitment to innovation and meeting the evolving needs of the automotive industry.
Partnership with Sparco®
The Tire Cologne 2024 also marks the first full-scale European show since Giti Tire announced its partnership with Sparco®, the world’s leading manufacturer of motorsport safety systems and racing equipment. This collaboration is based on the shared values of racing, performance, research and development, and continuous safety improvements. As part of this partnership, Giti Tire introduced the ultra-high-performance GitiSport S2 tire, which features the inscription “Giti – Powered by Sparco®.” This tire is now available in 22 new sizes and eight existing sizes in Europe, catering to a wide range of high-performance vehicles.
Advancements and Strategic Positioning
Stefan Brohs, Marketing Director – Europe for Giti Tire, emphasized the company’s significant progress since the last Tire Cologne show. “We have made huge strides in our Giti and GT Radial product offerings across passenger car, light truck, heavy truck, and bus sectors to meet current and future EV and ICE demands,” Brohs said. He also highlighted Giti Tire’s global sustainability activities and targets, positioning the company as a leader in the tire market. “We have created a truly compelling position in the tire market, and we cannot wait to share these details, along with many more key messages, to our business partners, fleet operators, general visitors, and the media.”
Event Details
- Location: Koelnmesse, Cologne, Germany
- Dates: June 4 – 6, 2024
- Hall: 7.1
- Stand: C030 D039
Conclusion
Giti Tire’s presence at The Tire Cologne 2024 underscores its commitment to innovation, sustainability, and meeting the demands of the evolving automotive industry. With a dual approach to electric vehicles, new tire launches, and a strong focus on environmental responsibility, Giti Tire is poised to make a significant impact at the event. The company’s partnership with Sparco® further enhances its position as a leader in performance and safety. As Giti Tire continues to advance its product offerings and sustainability initiatives, it sets a high standard for the tire industry globally.
