Without question, the e-commerce space is both booming and competitive. Platforms such as Shopify and WooCommerce have enabled budding entrepreneurs to start selling online. There is money to be made provided you can tap into the zeitgeist of a target audience and offer products that speak their language. You’ll see great results.
That said, there are hurdles to overcome. Once you have an easy-to-use functional website, branding, and products, the biggest hurdle of all rears its ugly head: Marketing.
The E-Commerce Marketing Challenge
Unless you’re the only game in town, marketing is going to be the biggest challenge. How are you going to differentiate your business from your competitors? What makes your business stand out? What marketplaces and social media channels do your customers use? The questions never seem to stop, but the good news is there is a way of boosting engagement with your customers, and engagement and traffic equals more sales. And that is utilising a multichannel e-commerce platform in your business.
Benefits of Using a Multichannel E-Commerce Platform
A good multichannel e-commerce platform streamlines the management of your business, and it is fair to say that this streamlining is a game-changer. Consider:
Engagement Goes Uber: A good e-commerce platform will enable you to manage your offerings on marketplaces, social media channels, create ad campaigns, and manage web shops. The better offerings enable you to use over 2500 different channels. You’ll not only save a ton of time, but your business will be everywhere. Omnipresent if you will.
Break Out the Cigars When Sales Increase: With increased visibility and providing your offering is good, sales will start to increase. One of the good things better multichannel e-commerce platforms offer is the ability to tailor marketing campaigns as your knowledge of your audience grows. You can do this with a few clicks and apply it across all channels seamlessly.
Ad Management Made Easy: A great time saver is to be able to configure PPC campaigns from a multichannel e-commerce platform. Logging in and out of different platforms is a part of life you can do without. By configuring ads in one place, you can get your offering out there in minutes rather than a few hours. This is a great time saver and the better platforms make managing ads easy.
Beat the Competition and Feel Good: A good platform enables you to work faster and smarter, and competitors that aren’t using apps of this kind will be left behind. It will take them longer to get the word out about their products by which time you’ll be making sales and getting ready to pick up the keys of a performance sports car. Unless, of course, it is you who is manually doing things and your competitor is in a Lamborghini.
Business Intelligence: Going out over thousands of channels, you’re going to accumulate a wealth of business data. This is valuable stuff as here after conducting analysis you can identify aspects such as good and poor selling products, good performing marketplaces, and demographic data of your target market. After analysis, you’ll be able to tailor campaigns to make them more profitable, which is what you want.
There can be little doubt about the benefits multichannel e-commerce brings. Get one for your e-commerce business and start driving sales.
