The Volvo China Open has teamed up with Swedish water purification and beverage innovator Bluewater in a landmark collaboration at the 2024 tournament. This alliance led to a significant environmental achievement—avoiding the use of over 350,000 five-hundred milliliter single-use plastic water bottles at the Shenzen Hidden Grace golf course. This initiative provided a vast number of Chinese golf enthusiasts with access to pure water served in a variety of ways, including ambient, chilled, sparkling, or warm, dispensed from 21 advanced water stations throughout the venue.
Bluewater founder and CEO Bengt Rittri remarked, “Players, staff, and visitors alike played a key role in redefining sustainable hydration at sporting events by ensuring throwaway plastic water bottles didn’t make the cut at the 2024 Volvo China Open.” The strategically placed Bluewater stations across the golf course, including tees and in catering, training, and VIP areas, distributed over 175,000 liters of purified, mineralized water guaranteed to be free from contaminants ranging from toxic chemicals to viruses.
At a press conference, Volvo China Open event chairperson Ms. Zhao Qin shared, “Together with Bluewater, we are not just delivering a great sporting event and high-quality hydration, but also promoting the sustainable development of golf in China and protecting our planet for future generations.”
“Over the past seven years or so, Bluewater has developed and evolved ground-breaking water purification and beverage dispensing solutions that help event and venue organizers around the world adopt eco-friendly practices,” added Bengt Rittri, who is recognized as a prominent Swedish environmental entrepreneur.
He further elaborated on Bluewater’s commitment: “Bluewater is committed leading the way in environmental stewardship within the sports industry,” emphasizing that the company aims to offer clean water access universally without harming the environment. Today, Bluewater’s innovative solutions are trusted by leading global sporting events and organizations, from golf to motor racing and even United Nations COP climate change conferences.
For media inquiries, please contact David Noble, Chief Communications Officer, at david.noble@bluewatergroup.com.
