When you first begun thinking about starting a business of any sorts, you may have had some ideas about what all of it was going to look like. You have most probably imagined yourself selling your products and services to a wide range of customers that are coming to you simply because they have learned that you are new on the market and that you even exist. When you started the process of establishing your company, though, you have realized that things are a bit more complicated, and that you actually have to win the clients over, instead of expecting them to just come your way out of nowhere.
Even though things are a bit more complicated than you may have thought at first, the truth is that one thing still remains. Your customers will be coming to you, if you just play your cards right. The trick is not in chasing them and pestering them with your offers wherever they go. The trick is in oozing a sort of a magnetic appeal and thus having potential buyers coming to you, instead of you coming to them.
In order to do that the right way, that is, to attract more customers, you will need to understand the concept of magnetic marketing and use its power to your advantage. In case you haven’t really heard of this concept before, and if you haven’t explored it in more details previously, then here is what you should do. Read on.
Why? Because below I will explain what magnetic marketing is, as well as how helpful it can be. And then, I will provide you with a few tips on how to use its power the right way so as to attract more customers to your business. So, get ready to gain some knowledge, and once you do, proceed to using it to meet your goals and grow your business.
What Exactly is Magnetic Marketing?
Let us begin with the basics. You may have come across Dan Kennedy, his book, and this specific concept of magnetic marketing already. But, you may still not be quite sure about what it means and how it works. So, let me quickly explain this to you.
Basically, magnetic marketing is a strategic approach that focuses specifically on attracting customers to your business and having them come to you, instead of pushing your products and services onto them, trying to persuade them to make a purchase. Basically, it is sort of like using content and relevant experiences as magnets to draw potential clients in, to win them over and to, finally, convert and retain them. By engaging and delighting customers through the content, you will succeed in building long-term relationships with them and in instilling loyalty.
Why Is It Helpful?
Wondering why this concept is so helpful and why you should use it in the first place? Well, let us talk a bit about that. As you will quickly see, this is the strategy that you can use over and over again to gain great results in attracting clients, and there is absolutely no doubt in my mind that you will love its effects on your business. So, let me now tell you just how helpful it can be.
First things first, and I have already hinted at this above, magnetic marketing will help you build trust and loyalty. Instead of focusing on selling to your customers, you will focus on providing them with value. By offering valuable, relevant, informative and engaging content, you are bound to attract people to your brand, as well as establish yourself as authority on the market, thus building credibility, as well as earning your audience’s trust. Consequently, you will become the go-to brand for all things related to your products and services, which is certainly a big deal.
Engagement is another thing you have to worry about in today’s day and age. Meaning, you have to find a way to keep your audience engaged and to keep them interacting with your brand. That is precisely what magnetic marketing helps you do, by teaching you how to create not only relevant, but also compelling content that is bound to cause reactions.
Another thing to know is that this specific strategy can also generate word of mouth referrals. After all, customers that have positive experiences with a certain brand are likely to share those experiences with other people. Thus, through using this strategy to your advantage, you will have people talking about you. Consequently, this will increase organic traffic, which is, without a doubt, of crucial importance on your path towards success.
How to Attract More Customers Using the Power of Magnetic Marketing?
Having figured out the importance of magnetic marketing, you are now most probably wondering how to use it to attract more customers. Well, using any of the sources provided by Dan Kennedy, including books, podcasts, and even newsletters, will shed light on what you precisely have to do so as to make this strategy work for you. So, one of the most important things to do is learn this strategy from the real experts in the industry, as that is how you will improve your very own marketing skills.
Anyway, let me quickly go through the important steps to take when trying to use magnetic marketing as a strategy to attract more customers. First off, start by identifying and really getting to know your audience, because you will later use the data you have generated regarding their needs, pain points, and preferences, to offer them value through your content. Then, create the content that will offer the mentioned value, including blog posts, educational videos, how-to guides, as well as interactive quizzes if that aligns with your brand.
Speaking of, you should aim at staying authentic and true to your brand along the way. And, of course, don’t forget to offer incentives to your audience, such as promotions, discounts, and even freebies. By taking all of those steps, you are sure to quickly see the number of your customers growing, which is your main goal here.
