Crusader Talent has announced an extraordinary collaboration, aligning 27 top Old School RuneScape (OSRS) influencers with Kick, a burgeoning live streaming service, via a non-exclusive streaming agreement.
In a move set to revolutionise the Old School RuneScape (OSRS) sphere, Crusader Talent, a leading talent management firm representing over 60 distinguished gaming influencers, today unveiled a significant partnership with Kick, the rising streaming platform. This alliance brings together 27 of OSRS’s leading influencers under a non-exclusive arrangement, marking a new chapter in live streaming entertainment.
This accord signifies the most substantial capital investment into the OSRS influencer community by any entity to date, underscoring the considerable worth and potential recognised in these influencers and their audiences.
Following the notable acquisition of Jagex, the creator of OSRS, by CVC Capital Partners and Haveli Investments for £900 million, this partnership underscores the strong interest and perceived potential within the gaming industry, particularly for enduring, community-driven titles like OSRS.
Kick, established in December 2022, has quickly become notable for its creator-centric approach, introducing an industry-leading revenue split—95% for the influencer and 5% for the platform. This paradigm significantly surpasses conventional revenue-sharing models, enabling creators to retain a far greater portion of their earnings and concentrate on their passion: producing captivating, high-quality content.
Mason Breeding, Chief Executive of Crusader Talent, stated: “Crusader Talent has successfully orchestrated over 2,500 creator-brand deals and this one is among the most special to us as our partnership with Kick represents a pivotal moment for the OSRS community. Kick supports both established and emerging talents by providing a robust platform for growth and favourable monetisation opportunities. We believe in the power of our creators to inspire engagement, spark collaboration, and drive innovation through live entertainment on Kick. We’re excited for this next chapter in live-streaming entertainment.”
Abz, Partner Manager at Kick, expressed: “As passionate, long-time supporters of OSRS, the Kick team is thrilled to announce our commitment to making a positive impact on the Old School RuneScape community. With our CEO and staff also sharing a love for RuneScape, we are deeply invested in supporting content creators of all sizes, from the smallest to the biggest. This is just the beginning of our journey at Kick, where we aim to stand by creators every step of the way and contribute to the flourishing OSRS community.”
TastyLife, an influencer represented by Crusader Talent, remarked: “I really think the move to Kick will be a historic event for RuneScape, and I’m beyond excited to be a part of it. It’s an incredible feeling going over with so many talented content creators and people I’m honoured to call friends. I think both Kick and the OSRS community will benefit highly from this as we are given a space to pursue our passion with a website that cares about its creators, and also give the community an opportunity to connect more with the people that bring joy to their day.”
9Rain, another influencer under Crusader Talent, noted: “All we care about is making the best content we can. Everything else we do as creators is secondary to that. I think OSRS and Kick are a great fit. We’re excited to join a platform that cares about this weird little point and click MMO.”
Rhys, also represented by Crusader Talent, shared: “I’m extremely excited to get back into streaming, for the past two years of YouTube video creation I have had many viewers asking when I will be making a return to streaming. Thanks to the partnership with Kick, plus the amazing representation from Crusader Talent, I can now proudly bring my content back to live entertainment.”
