Roots & Rolls Partners with PXB for its Middle East Debut at Dubai’s COP28

In an exciting development, Roots & Rolls, Barcelona’s renowned plant-based restaurant, has announced a groundbreaking partnership with PXB, a dynamic studio, advisory and restaurant based in Expo City Dubai. This collaboration marks Roots & Rolls’ entry into the Middle East at COP28 in Dubai, highlighting their mutual commitment to holistic wellness and sustainability.

Roots & Rolls will feature in the Blue Zone with a menu carefully curated to reflect the 1.5-degree climate target, illustrating a crucial shift in global food systems and COP28’s dedication to offering predominantly plant-based food to keep emissions per delegate at a minimum. Sandra, the founder of Roots & Rolls, expressed her pride in this partnership: “As the founder of Roots & Rolls, I’m genuinely proud to join PXB in a partnership ensuring a 1.5 degree-aligned menu for attendees at COP28, Blue Zone, whilst also sending a strong signal and inspiration worldwide for the need for rapid change in our global food system.”

Roots & Rolls, honoured with the ‘Notable and Innovative Venue Award’ at the IV Barcelona Hospitality Awards 2023, will serve a special selection from their 100% plant-based food truck, including five creative dishes:

  • Popcorn: crispy cauliflower bouquets, aioli, togarashi
  • Hip carrots sushi roll: marinated carrots, peanut sauce, avocado, pickled red cabbage, black
  • Emerald sushi roll: wakame, sugar snap peas, cucumber, vegan cream cheese, pak choi, sesame, yuzu miso & black quinoa rice
  • Geisha sushi roll: avocado maki with gluten-free panko, planted chick’n tartare, fermented chilli sauce, chives & black quinoa rice
  • Hiyashi noodle salad: Japanese wheat noodles, sugar snap, cherry tomatoes, cucumber, lamb’s lettuce, wakame, goma sauce

Moreover, Roots & Rolls’ culinary genius, chef Cristian Rojas, will lead plant-based cooking workshops at Urban Farm Expo Dubai, including three immersive sessions organised by PXB on December 4th in the Expo Centre Green Zone.

PXB, established by Loui Blake, offers guests an experience steeped in awareness and holistic well-being. It promotes health, wellness, and sustainability, advocating for a plant-based lifestyle.

The visionary Loui Blake, known for his success with Erpingham House and Kalifornia Kitchen, also helms Miami Foods and supports ventures in the alternative protein sector.

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