Given recent global changes felt everywhere, businesses are also affected by the pandemic and are changed the way they used to operate, in some shape or form, either for a short term or forever. Nevertheless, a business owner or an entrepreneur should have the skills to adapt to such conditions and should be able to roll with the situation.
There is a possibility that your business may fall into the category of an app, which wasn’t necessarily the case before. But with the following circumstances faced by the world today, people may now expect an app from your industry as well.
Or else, ambitious entrepreneurs may look into a new industry where there might be a need for an app that can revolutionize the whole industry and making them pioneers in the process. There is always a certainty that one app category is better than the other.
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In this article, we will cover different kinds of apps that are a necessity in recent times and are also viable for making huge sums of money if utilized properly. You can also benefit from this guide by coming up with unique ideas for your own business that may belong to one of the categories we are about to discuss. So, without further ado, let’s get into it!
1. mHealth Apps
This category of mobile apps is now in demand with many use cases. Medical professionals are using a mobile app for appointments reminder, check-ins, appointment scheduling, etc. Surveys post appointments are also one of the use cases.
Health education-related apps are the trendiest mobile apps that we came across in this category. People are confused, as multiple sources are giving different information on a single topic. So, people are looking for something authentic, and for that, they are leaning towards reliable mobile applications, which they can trust. These mobile apps benefit from the professionals’ knowledge and educate people regarding different vaccines, illnesses, etc.
For instance, the creation of a checklist for symptoms of various illnesses is a great resource. Other than that, informative resources can also help people with a better understanding of the severity and type of illness they are facing by learning about their symptoms. Moreover, useful resources like doctors’ names, specialty, address, contact number, etc., can be easily sought out with the help of these applications.
According to a study conducted a few years ago, more than 85% of US adults benefit from a minimum of one digitized health gadget. It is predicted that by 2025 the mobile health market will boom to a market value of almost $190 billion. Furthermore, more than 90% of medical professionals think that health-based apps can help patients in improving their health.
Above mentioned stats prove that this category will dominate the coming years of the mobile applications market. Whether you are a doctor, pediatrician, dentist, OB/GYN, dermatologist, or whatever field of medical sciences you are an expert of, you can leverage the technology of mobile apps.
2. Fitness and Health Apps
This category is also health-related. But comparatively different from the above-mentioned app category, it is different. Other than medical sciences, various industries are working on the wellbeing and health of people.
The usage of mobile apps in health and fitness-related businesses is limitless. There are various examples where we can use mobile technology:
- Yoga apps
- Cooking apps
- Meditation apps
- Personal training apps
And the list can keep going. The bottom line is that you can increase the expenditure of your business in many ways. Let’s take a look at a few of those settings that have recently occurred on the fitness and health apps scene.
Virtual training is one the most common ways of making money online, regardless of the industry. Usually, trainers come up with one, two, or three months of diet and exercise plans for their students via a different set of videos that demonstrate workout routines. The users benefit from these virtual sessions as they have the freedom to move from exercise to exercise without having the peer pressure to complete an exercise if they don’t want to.
Another advantage of mobile apps is that the gym owners can schedule fitness classes, staying in touch with their membership list, and making it convenient for the gym members to check in regularly.
According to one statistic, the number of adults in the US that will be using wellbeing and fitness app will increase to almost 87 million in 2022. This number was around 69 million in 2019. These stats make it apparent that the apps in this category are destined to make a lot of money in the near future.
3. Grocery Shopping Apps
A few years ago, online food purchasing was not very popular. But since internet giants like Amazon and retail shopping powerhouses like Target and Walmart started this trend and made it fancier for their audiences by offering eyes-popping discounts and vouchers, it is now one of the most lucrative mobile app categories to invest in.
Order your groceries online and receive them at your doorsteps. Or else, you can select your items online, pay for them online, and whenever you find it convenient, pick up your grocery from the store without facing the conventional hassle you have to face every time you go shopping in any of the retail stores.
These days, anyone who owns a grocery store needs to invest in a mobile app for their business to boom. Regardless of the size of the company or the revenue they generate. Take a look at this study to have a better understanding of the amazing ROI someone can leverage from these kinds of apps.
Mobile apps have changed the way people operate these days. Nobody likes to open their laptops or desktops to order grocery-whereas mobile is way more convenient. But mobile sites are not efficient enough, unlike mobile apps that are very user-friendly and provide a seamless user experience.
One of the advantages for grocery app owners is that users don’t need to feed their information whenever they want to order something. It has made online shopping very convenient and has attracted millions of customers.
Once the users enter their personal information like name, phone number, address, payment information, and email address, it is stored safely in the database. It means that whenever you make an order, the system will identify you and will make the process hassle-free and convenient.
Needless to say, there is more need for grocery apps today than ever. Entrepreneurs that have a knack for quick adaptability can make a lot of money with this venture.
4. E-Learning Apps
The trend for remote learning is gaining popularity day by day. Especially these days, when uncertainty is inevitable, and institutes are reluctant to bring students back to a physical classroom environment.
People are leaning towards online educational apps to acquire new skills and certificates. For instance, an online course provider like Udemy observed a rise of 425% in their online course admissions the previous year. Another example is Duolingo, a language-learning mobile app, which also experienced a great rise in popularity with 148% new users, just in one month.
There are so many opportunities that lie within this category, and we have just covered the base of it. There is no doubt that this market will rise to an unexpected height of popularity and adoption among the general public.
5. Food Delivery Apps
Due to the pandemic, the food and drink service industry has suffered a lot. Frequent lockdowns, official restrictions, lack of business expenditure opportunities have brought down this category of the hospitality industry to one of its lowest points. Nevertheless, those food centers and restaurants that were quick to adaptability had little to no loss in terms of financial stability and public exposure.
According to a report, the revenue generated from the online food ordering apps in 2020 was almost $27 billion, as compared to almost $9 billion in 2015. That’s a huge gap.
Consumers do not only rely on food ordering and delivering platforms like Uber Eats but also prefer ordering food online through the restaurants’ direct website or app. It is a glad tiding for restaurant owners as they don’t need to depend on third-party service providers.
An app that focuses only on a single restaurant will give the app owners the freedom to promote their place as much as possible. With your app, you can offer exclusive discounts to your consumers, manage reservations, etc. It gives customers an advantage as well.
6. Online Dating Apps
Many adults in the US have used an online dating application. The percentage of people that have used dating app under the age bracket of 18 to 29 is 49%, whereas adults of ages between 30 to 49 are 38%. According to a statistic, more than 44 million adults in the US use online dating apps. These apps generate around $602 million every year.
There are a lot of ways to make money in this particular category. There are already established big giants in this category like Tinder, Hinge, Grindr, Bumble, and many more. Still, there is room for apps to come and claim their stake in this lucrative industry.
7. Finance Apps
The demand for finance app is going all the way up. In the last few years, experts are observing a serious rise in popularity in this category. Asset management apps, mobile payment apps, mobile banking apps, personal finance apps are the apps that are gaining immense popularity among users. In 2020 alone, there was a rise of 90% usage of finance apps.
People find it more convenient to use mobile apps for tracking their expenses, bill payments, stocks trade, saving up for large purchases, etc. These applications give a sense of control to the general population in terms of their finances. That is why you will keep seeing a rise in this app category.
8. Pet Apps
Americans spend a lot of money on their pets. From pet grooming, pet walking, pet food delivery, pet insurance, etc., there is no limit to how many ways you can make money from pet apps. Regardless if you find it true or not, but 45% of the US pet owners are spending more or less the same amount of money on their pets in healthcare as they are spending on themselves.
It will be fair to say that people are willing to spend more on their pets, and it opens the opportunity to build quality apps for this category.
9. Ecommerce Apps
Seeing this category in our list should not come as a surprise to you. Ecommerce apps are growing in popularity rapidly, and it seems like they won’t stop any time soon. If you have an e-commerce business, then having a mobile app for it is a no-brainer.
If you are an owner of a small business in retail, then having an online presence will increase the chances of expansion of your business significantly. Ecommerce platforms like Shopify give everyone a chance to start their business online with convenience.
10. Employee and Internal Communication Apps
Along with apps built for the general public, we see an increasing demand for a workspace app. It is now becoming a norm for companies to use HR or employee communication apps within their workplace. Since many companies are adopting remote work these days, it is convenient for employees and business owners to interact via these applications.
These apps can be used to schedule meetings, setting up training lessons, hiring notifications, general announcements, and many more.
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