COLCHESTER based Entrepreneur Dan Mitchell has added to his portfolio of businesses by investing in Rugby Box, the world’s only subscription box for rugby players.
Dan Mitchell, who owns and runs award-winning digital marketing consultancy Digital Reflow and several other digitally-driven businesses, has purchased half of the Rugby Box business having recognised the huge opportunity in the market, plus the valuable contribution his existing team of developers, graphic designers and marketers could make in pushing the business forward.
Initially founded by Scott Warner in 2018 the idea behind Rugby Box is simple, each quarter subscribers receive a box through the post that’s full of everything they’ll need for the rugby season ahead, including clothing, nutrition and kit-bag accessories. The box retails for £50 (inc. p&p) but the contents are worth over £70.
New Co-owners Dan and Scott met through their own passion for Rugby, both having played for local team Mersea Rugby Football Club, and it was Dan’s company Digital Reflow who built the original Rugby Box website.
In its first year of trading Rugby Box has attracted over 300 subscribers, but with over 2million rugby players in England alone, and the subscription box market expected to increase by 77% before 2022, new business partners Dan and Scott are aiming to grow this to 1,000 subscribers by the end of the year.
Dan Mitchell, Co-owner of Rugby Box, commented: “As a rugby fan and digital enthusiast this was an investment opportunity I couldn’t resist!
“Scott has done an incredible job getting the business off the ground, but with my resources and experience in retail and digital, we’re hoping to take the business to the next level.
“We’re already implementing changes to the website to make the purchase process as seamless as possible, whilst developing a marketing strategy that will help us reach our goal of 1,000 subscribers by the end of the year.”
Scott Warner, Rugby Box’s Founder added: “We’re excited to have Dan on board, allowing me to step away from the marketing side of the business and focus on sourcing the latest great quality rugby merchandise for our subscribers to enjoy.”
About Rugby Box
Launched in 2018 by rugby fan Scott Warner, Rugby Box is the first and only subscription box for rugby players.
Every quarter, subscribers receive a box packed full of the best rugby gear and lifestyle products.
For more information please visit: https://www.rugbybox.co.uk/
About Digital Reflow
Founded by Dan Mitchell in 2013, Digital Reflow is the leading digital marketing consultancy for premium and aspirational brands across a diverse number of industries, from professional services to consumer brands.
Based at The Old Joinery, just outside Colchester, the business works with local, regional and national businesses looking to improve brand awareness and increase lead generation.
The dedicated team combines design, web & digital marketing strategies to transform businesses into brands, achieve hard, measurable results, financial growth and brand engagement.
For more information please visit https://digitalreflow.co.uk/.
Press Contact
For further details please contact Lois Ransome by emailing lois@digitalreflow.co.uk or calling 01206 589 967.
